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Nike, which has been based in the Portland, Ore., area for the last 40 years, just gifted the hipster-chic city with Biketown, a sleek and super-recognizable take on city bikes.
In a partnership with the City of Portland and its Bureau of Transportation, Nike will serve as the bike share program's sole sponsor. An investment of $10 million will be spread over five years, extending the number of bikes available from an originally planned 600 to 1,000.
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