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In an era of "personal brands," there's one man who clearly needs his own style guide and appropriate-use policies: Santa Claus. Stepping in to fill the gap is British agency Quietroom, which has created a Santa Brand Book that would make any festive account planner swoon.
Er, sorry, that should be the *Santa* Brand Book. The first asterisk "reminds customers of a snowflake alighting on the eyelash of a fawn," while the closing asterisk "points customers to the polar star, and hence the birth of dreams."
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