In Sandy's Wake, Power Bar's NYC Marathon Ads Are Weirdly Gripping

"I think I'll put the pain aside." That's one of several evocative lines in Power Bar's new ads in support of the 2012 ING New York City Marathon—a race, still scheduled for this Sunday, that's become a major point of controversy in a city still reeling from the worst storm it's ever suffered. Night Agency wrote, filmed and edited the spots before the storm, yet the specter of Hurricane Sandy is everywhere. The first spot opens on dark, misty skies, with peals of thunder echoing.