Same pig, new lipstick for CRN radio spots

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Having already modified its original outrageous radio ad—dropping
an “Emergency Broadcast System test”-style squawk at the start of the spot to
suggest that it is a governmental “public announcement” (as if anything on
radio is private)—the real-estate listings business Consumer Resource Network
has changed tactics yet again. This time around, they warmed up the old “fake
D.J.” chestnut in time for Christmas. The most recent ad starts with the bad
radio-theatre ruse that an announcer otherwise engaged in a business unrelated
to selling listings has interrupted his (30-second?) program, having stumbled
across this interesting announcement of foreclosure listings.








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