Salad days for the cookie monster | Adweek Salad days for the cookie monster | Adweek
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Salad days for the cookie monster

Cookiemonster_1Somehow, “C is for carrot” doesn't have the same ring to it. According to this story, Sesame Street's Cookie Monster is going to cut back a little on his cookie consumption and eat more fruits and vegetables. Apparently it's all part of the program's initiative to encourage healthier eating among children. We're all for that, but it seems like making poor Cookie suffer is a bit cruel. It doesn't seem like he's obese or even overweight (though judging from his googly eyes, he could probably use glasses); maybe he's one of those people/monsters who can eat whatever he wants and never gain a pound. As far as Muppet lore goes, this development could be as tectonic as when adults started to see Snuffleupagus (a bad day for imaginary friends everywhere). And in the annals of food lore, this might even rival Grimace's shift from shake-stealing Hamburglar cohort to giggling purple being.

—Posted by Aaron Baar

Credit: Richard Termine
Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. © 2005 Sesame Workshop. All Rights Reserved.

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