Sailor Jerry Rum is giving away 101 free tattoos to honor what would have been the 101st birthday of the brand's namesake—tattoo artist Norman "Sailor Jerry" Collins. (Alas, Collins died in 1973 at age 62.) If you happen to be in New York, New Orleans, Chicago or Ft. Lauderdale, Fla., this Saturday (Jan. 14), you could get one. But you must choose from one of the officially sanctioned Sailor Jerry specials. Unlike some brands that dabble in tattoo advertising (often unwisely), tattoos lie at the heart and soul of the Sailor Jerry brand, making this promotion both obvious and wicked smart. It also doesn't suffer from the whole double-dog-dare factor like many tattoo promotions, where getting tattooed is billed as a crazy thing that crazies do to demonstrate their loyalty. So, this Saturday, get tatted up on Sailor Jerry's dime, and get drunk on your own.