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"Storytelling" is a buzzword that has blazed across countless PowerPoint presentations in recent years. But it can be an unpredictable and dangerous game in practice, particularly when the campaign in question is done well. Amber Duick is a case in point—literally, as her case against Toyota and Saatchi & Saatchi for $10 million has just received the go-ahead from the courts. She claims she was terrorized by a guerrilla marketing campaign in 2008 that hyped the Toyota Matrix.
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