Saatchi’s thumb could be Pitman’s cousin

We still miss Pitman, the studly disembodied armpit with legs, created by Bartle Bogle Hegarty for Axe’s print ads, who was usually seen scoring chicks in 1970s Playboy-ish environments. Now, Saatchi & Saatchi in France has developed a Pitman-esque creature of its own—a thumb with legs who goes around helping people with their capital projects on behalf of Société Générale, the French bank. (See a second spot here. It’s unclear why it’s a thumb exactly—it may have something to do with the phrase le coup de pouce, although my high-school French isn’t helping much there.)