Ryanair scraps ad with Spain's Queen Sofia

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Low-cost airline Ryanair recently ran afoul of the Queen of Spain, who is no fan of the "cheeky celebrity exploitation ads" that are Ryanair's specialty. After Queen Sofia booked a £13 Ryanair flight to England to see her sick brother, the airline launched an ad campaign in Spain showing Sofia over the slogan, "Fly like a monarch." The implied joke is that she's cheap. A spokesperson for the Queen accused the carrier of "making improper use of the Queen's image," and probably came within a breath of announcing, "We are not amused."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in