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Ryanair scraps ad with Spain's Queen Sofia

Sofia copy

Low-cost airline Ryanair recently ran afoul of the Queen of Spain, who is no fan of the "cheeky celebrity exploitation ads" that are Ryanair's specialty. After Queen Sofia booked a £13 Ryanair flight to England to see her sick brother, the airline launched an ad campaign in Spain showing Sofia over the slogan, "Fly like a monarch." The implied joke is that she's cheap. A spokesperson for the Queen accused the carrier of "making improper use of the Queen's image," and probably came within a breath of announcing, "We are not amused." Ryanair has also lost face (and occasionally money) over the unauthorized images of the Spanish prime minister, Jose Luis Rodriguez Zapatero, and the president of France, Nicolas Sarkozy. They should really stop this whole nonsense, or at least go after Italy, where no political leaders are in power long enough to get offended.

—Posted by David Kiefaber

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