Run for cover! It’s an Ikea opening

Ikea_1ABC News has suddenly caught on to the fact that Ikea store openings are wild and crazy, PR-generating events. They tracked down an 18-year-old college student who flew from Atlanta to Boston for an opening there. “I met a lot of people out there that I’ll probably stay friends with,” he says. “Now I’ve got a lifelong story of being able to say I camped out for two weeks at Ikea.” Next up: an exclusive on how people go nuts for Krispy Kremes.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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