Royal Caribbean does the math in latest ads

Here are a couple of quirky ads for Royal Caribbean that take a holiday from the typical fun-in-the-sun cruise-ship imagery. The spots, by JWT New York, focus on just how many vacation days Americans fail to use each year, even though they've earned them. It turns out to be more than 1 million cumulative years—a sobering number considering modern humans have only been around for about 200,000 years. The spots don't heavily sell cruises as a good way to spend that time, but the inference is clear—you should get as far away from that dingy, depressing office as possible.