This Romantic Ice Cream Ad Got 26 Million Views Without You Noticing Cornetto's sweet short film about teen love
You've seen most of the big viral ads of the year, but not this one—because it was made for the Turkish market by Unilever's Cornetto ice cream brand. It's a short film about a fateful teenage romance, set to a track by Turkish pop singer Yalın. It's gotten more than 26 million views on YouTube since April, which is pretty incredible, given the market. Notably, though, the spot doesn't even feature ice cream—it's simply presented by Cornetto.
The brand did some similar films in the U.K. this year; the Turkish work was the pilot program. Ben Curtis, senior brand development manager for Cornetto, told Marketing Week: "The short films allow us to take more time to develop a deeper connection with teenagers in a way that we can't in a 30-second spot. Also we know that our teens are always online, and are so creative."
- Writer/Content Specialist Stern Strategy Group Iselin, New Jersey
- Consumer Editor Car and Driver Ann Arbor, Michigan
- Freelance Copy Editor, StyleWatch Time INC New York City, New York (US)
- Sales Professional for Digital Media GlassView New York
- Public Relations Sr. AE - Entertainment Industry D. Pagan Communications Melville, New York (US)
AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.


Email
Print








