Rock 'n' roll angst or rock 'n' roll Angus?

So perhaps rock ‘n’ roll (at least the concept) really is dead. First there was U2’s much discussed iPod ad, for which the Springsteen-described "wily Irish guys" took no money, but left many fans and critics a bit cold. Then Hootie—aka Darius Rucker—appears in a Burger King commercial.  (Though Hootie barely qualifies as "rock ‘n’ roll" but you get the point.) And then Collective Soul spends two days at Leo Burnett as the inaugural act in the agency’s Musical Artist in Residence program, which promotes better collaboration between music performers, producers and songwriters looking for marketing opportunities.