Robots: Switch them on, and they just do it | Adweek Robots: Switch them on, and they just do it | Adweek
Advertisement

Robots: Switch them on, and they just do it

Big Lazy Robot Visual Effects created this "spec commercial inspired by Nike." Whatever that means. I guess nobody's got paying clients these days. Now, I'm no fan of robots, but this is one impressive vignette. It subverts expectations by using a mechanical subject and lifeless cement-and-steel cityscape to vividly communicate pursuits of the human spirit, or at least the robot spirit, like pushing oneself to new heights, smashing limitations and being in total sync with the environment. Or running on all circuits. There's no need for this sprinter to chug Gatorade at the end of his gravity-defying run. That would just burn out his transistors, anyway.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS