#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
British grocer Waitrose on Sunday launched #HomeforChristmas, a holiday ad that follows a robin—apparently the U.K.'s favorite bird—trying to make it home to those he loves.
The voyage is based on the actual migration of Scandinavian robins. Created by adam&eveDDB, Rogue Films and The Mill, our heroic robin crosses mountains and seas, narrowly missing the claws of a predator, before arriving at a dish that a young girl has set out for him.
Waiting there is a Waitrose mince pie and the robin's companion.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in