Rob Riggle Is Dirtbag Frankenstein in Chipotle's Halloween Spot | Adweek Rob Riggle Is Dirtbag Frankenstein in Chipotle's Halloween Spot | Adweek
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Rob Riggle Is Dirtbag Frankenstein in Chipotle's Halloween Spot Pushes annual $2 'booritos'

There are a whole bunch of Rob Riggle fans out there. And though I'm not one of them, I can see the twisted humor in Chipotle's "Do Some Good This Halloween" promo with the former Daily Show correspondent. He plays an actual-size Frankenstein, and he's a giant asshole to match in this spot about the chain's annual charity campaign. He steals trick-or-treat candy from children, TPs his neighbors' houses and commandeers a cop car. Even worse? He jumps the line at Chipotle for his $2 "boorito." Good thing proceeds from Chipotle sales on Halloween night, up to $1 million, will go to the restaurant's sustainable and healthy food foundation. Let's just hope Riggle doesn't walk away with the $2,500 prize for best costume. Such a monster.

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