R.J. Reynolds won’t forget your birthday

R.J. Reynolds is in hot water for trying to say happy birthday to twentysomething smokers. The attorneys general of California, Maryland and New York have demanded that RJR end a Camel promotion in which the cigarette maker is sending out sets of birthday coasters bearing exotic-cocktail recipes—for drinks like “the Crazy Bootlegger”—to people who have somehow opted in. The coasters feature lines like, “Mix three shots together over ice, then make sure you’re sitting,” and “Layer it on, go ’til daybreak,” which isn’t doing RJR any favors.