Ripley fights Alien Queen ... for the remote

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In its latest commercial, DirecTV has some fun with the climactic scene from Aliens, in which Ripley, with the help of those funky hydraulic arms, battles the Alien Queen. Not only has the giant insect been terrorizing Newt all day, now it appears to be keeping Ripley from a nice relaxing evening in front of the TV. (“This thing just won’t leave!” she shouts at the camera, breaking character in the style of all the recent DirecTV ads.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in