Ringtone gives Coldplay cold shoulder

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Is this the future of music? In Britain this week, not only has top-selling act Coldplay been outsold, but it’s been beaten by a cell phone ringtone. The song Crazy Frog Axel F, based on a hugely popular and annoying ringtone, was No. 1 on Sunday over Coldplay’s latest single. Speed of Sound. (The song’s central sample is from the theme song of 1984’s Beverly Hills Cop, starring Eddie Murphy as Det. Axel Foley.) Industry experts say the younger market spends more of its money on video games and cell phone extras than it does on music.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in