Rhode Island offers nothing in hunger effort | Adweek Rhode Island offers nothing in hunger effort | Adweek
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Rhode Island offers nothing in hunger effort

Nothing-billboard

Nail Communications advertises "Nothing" in this campaign for the Rhode Island Community Food Bank. "Nothing" comes in cans to symbolize empty larders and stomachs. The agency staged a "taste test" at the Warwick Mall. There was nothing on the plates to sample, and some of the responses were riveting. (See the video below, and a few more after the jump.) One older woman fights for control as she blurts out, "Don't make me cry. I live in a shelter." Whoa! In another spot, a middle-aged chick blubbers, "I can see little faces in front of me ... little faces with empty plates." Now that's memorable copy! Take all my money, please! Just make those little faces with the empty plates go away!

—Posted by David Gianatasio


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Topics: Gianatasio, Hunger, Nail, PSAs
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