Rhett & Link's Taxidermy Spot Stuffs the Entire Internet | Adweek Rhett & Link's Taxidermy Spot Stuffs the Entire Internet | Adweek
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Rhett & Link's Taxidermy Spot Stuffs the Entire Internet Chuck Testa is a meme

So, here's the latest local commercial from so-bad-they're-good ad specialists Rhett & Link. We saw it last week and figured, eh, another Rhett & Link spot—pretty funny, but we'll let it slide. But it's turned out to be the biggest home run yet for the Commercial Kings stars on IFC, not to mention the advertiser—Chuck Testa's Ojai Valley Taxidermy. The spot has gotten more than 2 million views in just a few days, and is Rhett & Link's fastest-growing video ever. (That's saying something for the makers of the classic Red House Furniture and Cullman Liquidation spots.) Testa's instantly infamous line, "Nope! Chuck Testa," is also reaching meme status online. See, Robert Lee of Cullman Liquidation could have gotten 100 million views if he'd only had a more repeatable catchphrase. 



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