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After reintroducing the Burger King by showing him in a man’s bed, inspiring claims both of homoeroticism and homophobia (considering the awkwardness when the King put his hand on the guy’s knee), it seems Crispin Porter + Bogusky is trying to portray a bit more of a wholesome image of the King, while keeping his oddball edge. In two recent spots, he makes just as an abrupt appearance but keeps his distance and pets only the dog.
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