Respected ESPN Analyst Turns Out to Be Scruffy Hooligan in 'This Is SportsCenter' Ad | Adweek Respected ESPN Analyst Turns Out to Be Scruffy Hooligan in 'This Is SportsCenter' Ad | Adweek
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Respected ESPN Analyst Turns Out to Be Scruffy Hooligan in 'This Is SportsCenter' Ad Who is the real John Clayton?

Regular viewers of ESPN know John Clayton as a brainiac NFL analyst. In fact, he's a disgusting slacker who never left home. It's amazing what you learn from the "This Is SportsCenter" ads. The spot, which is being hailed as perhaps the best commercial ever by YouTube viewers—i.e., disgusting slackers who actually do live at home—was done by Wieden + Kennedy in New York.
     UPDATE: "This spot gives viewers a chance to peek behind the curtain," Clayton says in a statement. "I'm glad we're finally able to end the speculation and focus on what looks to be a fantastic NFL season." The ad will make its TV debut this Monday during ESPN's Monday Night Football double-header season opener.
     Also check out the bloopers reel at the bottom.



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