Republik's office building gets easier to find
Durham, N.C., ad agency The Republik extends the recent trend of ads appearing on the sides of buildings by advertising itself on the exterior of its brand-new office. The ever-changing exhibit of ads resembles a pop-art collage, stands 22 feet high and 30 feet wide and rides a system of pulleys. With all those ads flapping around in the breeze, if Steve Jobs just happens to stroll by, TBWA\Chiat\Day could have something to worry about—but probably not. The banners are see-through from the inside, so employees can catch a few glimpses of the outside world as they work 18-hour days prepping Southern tourism pitches and thinking up new weaponry to showcase on the shop's gun-happy Web site. I'm also told the new digs have "no fixed doors or walls" and that "internal meeting spaces are stand-up only." Which should help dissuade both inter-office sexual encounters and tiresome staff meetings.
—Posted by David Gianatasio
- Buzzfeed's Michael Hastings Dead at 33
- iCrossing Hires Moxie And Razorfish Vets
- FCC Chairman Nominee Says Broadband Is Top Priority
- Viacom Finishes Major Upfront Biz
- Condé Nast Swaps Lucky Editor
- YouTube's Wigs Headed to Hulu
- Agency.com Co-founder Joins Prophet
- FCC Nominee Chair Plays Up His Business Experience
- DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks
- Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant
- Rapture-Palooza Star Anna Kendrick Is Addicted to Reddit
- Barbarian Group Wins Inaugural Innovation Lions Grand Prix for Its Cinder Coding Platform
- Ogilvy Adds Two More Grand Prix—in Outdoor and Media
- Instagram Video Invites Ads Speculation, Puts Vine on Notice
- How Starcom's Twitter Deal Was Born
- Pretty Much Everyone Is Doing Native Ads Now
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


Email
Print







