Rent.com Lobs a Brick at the American Dream in '1984' Redux

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The world didn’t really need another homage to Apple’s famous “1984” spot. But this bit from Rent.com, created by branded content shop Conscious Minds, uses some striking imagery to push a fairly subversive message: That the American Dream, traditionally conceived as home ownership, isn’t all that great. Rent.com is disdainful enough of the idea that every good citizen should hold the deed to an abode that it’s hurling a brick at the notion. This time around, the part of Big Brother is played by American politicians.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in