#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Automobile test drives have been getting a bit more interesting lately. On the heels of the hugely popular Jeff Gordon video for Pepsi MAX comes this new campaign from Britain for the Renault Clio, in which unsuspecting drivers (guys in one spot, girls in another) get a sudden, unexpected dose of France when, prompted by the salesman, they push a "Va Va Voom" button on the dash. The interlude starts off romantic—a wheeled-in backdrop of the Eiffel Tower, lovers smooching, violins playing, roses and baguettes all around—but soon gets more salacious, as the drivers are treated to scantily clad hotties of the opposite sex gyrating around the car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in