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Agencies have taken many approaches to creating memorable gun-control ads. Grey Toronto's latest work for Moms Demand Action, opposing an open-carry gun policy in Kroger supermarkets, is thought-provoking—and notably restrained by category standards.
A pair of minute-long radio spots use actual recorded phone calls in which Kroger employees try to explain why people can openly carry firearms in the store, but pets and kids' scooters are banned. This approach could easily have veered into mean-spiritedness, but the conversations never make the employees sound foolish.
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