Reebok’s Kool-Aid shoe: what a stinker! | Adweek Reebok’s Kool-Aid shoe: what a stinker! | Adweek
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Reebok’s Kool-Aid shoe: what a stinker!

Koolaidreebokgrape How many times have I muscled my way to the hole and, hanging off the rim as the backboard gloriously shattered around my head, wished that my sneakers smelled like grape Kool-Aid? The answer is zero, since I’m barely 5-foot-5 and don’t play basketball. Even if I were 6-foot-5 and did play basketball, however, the answer would be the same. Even though Reebok and Kool-Aid (there’s an obvious match!) have joined together to create scented footwear, I’m afraid I’m still not interested. Consider: In a pickup game among 11-year-olds, who’s going to get beaten up? The kid whose shoes emit the sweet scents of lemon-lime Kool-Aid, that’s who. Oh, according to Brandweek: “The soles of the shoe depict Kool-Aid’s iconic Kool-Aid Man.” Thus ensuring that you’ll get pounded in the locker room, too.

—Posted by David Gianatasio

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