Reebok runs off with other people’s ideas

Reebok Reebok is unveiling a new $30 million campaign today which suggests that “Just do it” is just bad advice. Instead, says Reebok, you should just “Run easy.” While the ad shown here pokes fun at Nike, Reebok seems to have taken a cue or two from its rival. The “Run easy” microsite invites visitors to post their favorite runs—something Nike got to earlier with its Google Maps-powered Run London route finder. But if Reebok thinks “Just do it” is silly, it has found another company’s tagline that it likes better. On the “Run easy” site, the welcome copy advises you to “Enjoy the ride.

—Posted by Tim Nudd

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