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Pro football is back, and with it comes this grand "Join the Migration" commercial for Reebok, featuring 20 NFL players (supposedly the most ever to appear together in a single ad) promoting the Speedwick Performance T-shirt. The music in the spot is light and airy and haunted-sounding, like nothing football fans have apparently ever heard, given the rush online to identify the song and the songstress (it’s “Train Song” by freak-folk queen Vashti Bunyan). But while the TV spot is causing goosebumps, the online campaign has generated a few chuckles.
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