Reebok packs them in for 'Migration' spot

Pro football is back, and with it comes this grand "Join the Migration" commercial for Reebok, featuring 20 NFL players (supposedly the most ever to appear together in a single ad) promoting the Speedwick Performance T-shirt. The music in the spot is light and airy and haunted-sounding, like nothing football fans have apparently ever heard, given the rush online to identify the song and the songstress (it’s “Train Song” by freak-folk queen Vashti Bunyan). But while the TV spot is causing goosebumps, the online campaign has generated a few chuckles. Specifically, this ad with Steve Smith of the Carolina Panthers in a boxing pose is a bit ill-timed, given that Smith was just suspended for punching a teammate.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Footwear, Nudd, Reebok

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS