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Reebok is offering fitness junkies a chance to earn a yearlong sponsorship deal worth about $5,800, with a major catch: the prize will only go to the fanatic who gets the largest tattoo of the brand's logo in a one-day pop-up studio.
With an assist from Stockholm-based tattoo parlor Salong Betong, the brand will set up shop at Sweden's Tough Viking obstacle race event on Aug. 30. Whoever ends up volunteering for the biggest tattoo of the Reebok logo will walk away with a package worth 40,0000 Swedish krona (almost $6,000) that can be redeemed at an online or brick-and-mortar Reebok store.
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