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While the CiCi's campaign from earlier this week says "cheap!" by touting meals for about $5, this Redspot Pizza effort by Social Rocker Club in Mexico conveys a markedly different attitude. See the three full ads here. Yes, the visual style is imitative. Still, the ads so deftly balance self-conscious "cool" with goofiness, they succeed in spite of themselves. The delivery guy, in his snug jeans and red jacket, flashing bling and sporting a scraggly beard, looks like a drug-dealing roadie on some kind of mission.
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