Razr 2 has all sorts of fun, colorful features | Adweek Razr 2 has all sorts of fun, colorful features | Adweek
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Razr 2 has all sorts of fun, colorful features

Razr2 The Motorola Razr 2 is a nifty phone, judging by this ad from Michel Gondry. First off, it’s as big as a house, which ordinarily would be a drawback, until you realize what’s inside. You turn the phone on by jumping on a hopscotch grid on the sidewalk. Once activated, the giant handset lights up in squares, which contain helpful, application-specific faces, then falls back to reveal a forest of spiky trees, from whose branches you can conveniently retrieve your e-mail. You enter the phone through a window on the floor, and a robot will photograph you driving a car, riding a wave and flying an airplane. The robot can also become a drummer/racecar driver and entertain in various musical styles. As an added feature, your fellow concertgoers can morph into blue waves, so you can go for a swim. To turn the phone off, you simply call out for a giant glowing hand, which swoops down from the night sky and does it for you. For a couple hundred bucks, it looks like a steal. Read more, and see a making-of video, on this site.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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