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As anyone who’s been to an ad conference or read trend pieces on the industry lately knows, the consumer is in control like never before. DVRs, Netflix, the Internet—choice is squarely in the hands of consumers. Now, a TV station in northern Michigan is giving viewers a choice, reality-TV style, when it comes to their network-TV news: It’s letting people vote on whether or not it should air CBS’s full final goodbye to Dan Rather.
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