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Growing up, we can't remember ever having seen an ad for Radio Flyer. (Turns out there's a reason for that.) But imagine what a modern one would be like, nourished both by nostalgia and Super Bowl beer commercials.
Think back to what Radio Flyer represented when you were so small it could be anything, then scale up.
To fête its first-ever National Little Red Wagon Day, which took place Wednesday, FCB Chicago lifts Radio Flyer back into our stream of consciousness with a cute little spot that manages to embody what those wagons meant to us … while taking the piss out of grown-up pissing contests.
"Radio Flyer Super Race Car" kicks off with two guys in a suburban driveway gawking over a spankin' Dodge Viper, the kind whose positively lickable lollipop-red hood draws radar-wielding cops like a magnetic field.
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