Radio Ad Uses Stereo Tracks to Reveal Two Sides of Genghis Khan | Adweek Radio Ad Uses Stereo Tracks to Reveal Two Sides of Genghis Khan | Adweek
Advertisement

Radio Ad Uses Stereo Tracks to Reveal Two Sides of Genghis Khan Barbarian or innovator? Depends on your balance settings

Here's a pretty interesting radio spot from DDB Chicago for the Field Museum's Genghis Khan exhibit. To illustrate the two very different sides of the Mongol leader, the agency used the stereo sound to give the spot two different tracks—you can turn the balance on your stereo to the left to hear about "Khan the barbarian," or to the right to hear about "Khan the innovator." Click below to hear the ad—it works well with headphones. (Just don't go messing about with your car radio while you're driving. That's barbaric.) The copy is also pretty humorous, particularly the descriptions of Khan the innovator. Nice work on a seemingly dry piece of business.

Field Museum | Genghis Khan "Two Sides"

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Ddb, Field Museum, Radio
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS