R. Lee Ermey shines in Geico's 'Sarge' spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This Geico spot has been out for a while, but it bears mentioning, as it stars R. Lee Ermey as a drill sergeant turned therapist (whose incompetence in his new job answers the Geico spokesman's rhetorical question about Geico at the beginning). Ermey is doubly perfect for the role: First, he actually was a U.S. Marine Corps drill instructor during the Vietnam War. And later, of course, he turned in a memorably frightening performance as Gunnery Sergeant Hartman in Stanley Kubrick's Full Metal Jacket.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in