Quiznos toaster oven obviously a sex addict

The Quiznos talking toaster oven returns in a campaign from newly minted lead agency WongDoody. The work sort of mixes elements of the man-eating plant from Little Shop of Horrors with the chatty Volkswagen Bug from Crispin's "Das Auto" campaign. For Quiznos, the wisecracking appliance tries to bring the comic heat, but its schtick's not exactly on fire. The sexual innuendo is still there ("I got a long extension cord," it tells a perky blonde in one spot), but the suave, metrosexual tones of last year's model (purring, "Put it in me, Scott") are long gone. Instead we get a hoarse, jivey delivery that makes me want to scrub the toaster out with Cepacol. On the plus side, there are no homoerotic hillbillies in hot tubs. Yet.

—Posted by David Gianatasio


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