Quietly Amazing Subaru Ad Is About So Much More Than a Girl Changing a Flat Tire

Another great 'Love' story

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

This new ad in Subaru and Carmichael Lynch's "Love" campaign opens on a scene we all dread—a car with a flat tire, and of course it's raining. We see a girl in a raincoat crouched down next to her car, getting drenched while she faces the challenge of changing it. Odessa's beautiful "I Will Be There" plays throughout ("If you ever need someone to hold you/I will be there/Standing by your side"), and I can't help but inwardly cheer her on.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in