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Quantum Levitation Demo Turns Out to Be Video-Game Ad Floating cars are stunning, but not real

Another day, another fake viral video breaks our hearts. This time it's a WipeOut model-car track whose vehicles appear to use superconductivity and magnetic fields to hover above the ground. Gizmodo wanted so badly to believe this, despite the obvious connection to a video game and the intro credits for the not-very-plausible-sounding Japan Institute of Science and Technology. (It was actually made by Sony and SCE Studio Liverpool.) Seriously, how much faker did it need to be? They might as well have said Santa's Workshop made it, though I doubt St. Nick's elves could have strung together such adorable Engrish for the introduction.

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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