Putting their fear of the King into words | Adweek
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Putting their fear of the King into words

King3How did the fast-food wars become a frightfest? A while ago, we wrote about Ronald McDonald and coulrophobia—aka, fear of clowns. But in recent months, it’s Burger King’s mascot who’s been giving people the willies. Check out the fear and loathing that a quick blog search pulls up: “If I were to ever chop down a tree to find the creepy King standing behind it with a nasty sandwich on a silver platter ... well I would all of a sudden have a new use for my saw.” • “If I saw the Burger King standing at my bedroom window, behind a tree or at the other end of a log, I think I can safely say I would freak out completely. I would never eat anything he gave me.” • “If that sumbitch just appeared out of nowhere, I’d 1) mess myself; 2) kick him in the jimmy; 3) run like hell.” • “The reason why I have guns is in case I wake up and some creepy guy in a Burger King mask is looking in my window.” • “I had a nightmare last night that he was in league with the gophers in my backyard on a mission to mock me and destroy my lawn. He was standing at the back of my lot line with that disturbing permagrin and sending forth squadrons of the creepy little vermin to dig holes relentlessly.” • “If someone stalked me at work, was wearing a costume, wouldn’t say a word and then tried to offer me a sandwich, I’d call the police.” • “It’s just scarey [sic] to look at, especially when he pops up in all the wrong places.” • “He’s just a creepy S.O.B. I fear him like a clown.”

—Posted by Tim Nudd

Topics: Burger King
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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