Putting their fear of the King into words

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

How did the fast-food wars become a frightfest? A while ago, we wrote about Ronald McDonald and coulrophobia—aka, fear of clowns. But in recent months, it’s Burger King’s mascot who’s been giving people the willies. Check out the fear and loathing that a quick blog search pulls up: “If I were to ever chop down a tree to find the creepy King standing behind it with a nasty sandwich on a silver platter … well I would all of a sudden have a

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in