Pure evil sends its regards for the holidays | Adweek Pure evil sends its regards for the holidays | Adweek
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Pure evil sends its regards for the holidays

With all the stress, cold weather, overbearing ad campaigns and schmaltzy music (not to mention relatives), it’s easy to forget what Christmas really means: It’s a time for trademarked embodiments of unspeakable horror to make peace with the white suburban families they so often terrorize. At least, that’s what it means to DirecTV in this spot by Euro RSCG Chile. (See print ads here, here and here.) Granted, Jason Vorhees never used a chainsaw. And dressing a flesh wound with mummy bandages may cause a staph infection. But those oversights are forgivable, considering the sentiment here. Until you realize the actual message: that you don’t love someone unless you buy them something. Oh well. Maybe Zales will bring in Pinhead and Michael Myers next time.

—Posted by David Kiefaber

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