A pumpkin and gourd fall for Caribou Coffee | Adweek A pumpkin and gourd fall for Caribou Coffee | Adweek
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A pumpkin and gourd fall for Caribou Coffee

Classic animated teams like Tom and Jerry, the Road Runner and Wile E. Coyote, and the newly resurrected Beavis and Butt-head have nothing to fear from Jack and Gourdo, the wisecracking pumpkin and dimwitted gourd brought to life by Colle+McVoy and Puny Entertainment for Caribou Coffee's autumn ad campaign. Why a gourd? Did the yams hold out for residuals? The coffee-addicted characters appear in five clips altogether. They're understated and pleasant enough. The spot below generates a nice creepy vibe as Jack explains why his eyes and mouth have been hollowed out and a fire lit within: "It's almost Halloween, and this is what happens to my kind." When he sips his seasonal caffeinated beverage, the fire dims and coffee spills out through the holes in his face. I can empathize. The annoyingly happy "Savor fall flavors" musical tag that closes the spots makes me feel a little queasy, too.

—Posted by David Gianatasio

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