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The Puma Dance Dictionary, created by Grey London to push the brand's new Sync fragrances (yes, Puma makes fragrances), allows users to select words and phrases which are then translated into dance moves by freestyle performers. These "moving" messages can be shared via social media or emailed to friends. You start with various templates and then shift a few words in and out to create sentences. The pre-set "I love women with heart," for example, can be changed to "I love women with popcorn."
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