Publicly Humiliate Her Into Joining Your Gym
Here's another entry for our public-shaming file: this bus-stop ad for a health club in the Netherlands. It has a scale in the seat and displays the sitter's weight for all to see. We're sure Fitness First is expecting a huge spike in membership from this, but the effect is ruined the moment two people share the seat. That and, you know, trying to win people's business by humiliating them. Agency: N=5. Via Gizmodo and Animal New York.
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AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
