Publicly Humiliate Her Into Joining Your Gym | Adweek Publicly Humiliate Her Into Joining Your Gym | Adweek
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Publicly Humiliate Her Into Joining Your Gym

Weightbench2

Here's another entry for our public-shaming file: this bus-stop ad for a health club in the Netherlands. It has a scale in the seat and displays the sitter's weight for all to see. We're sure Fitness First is expecting a huge spike in membership from this, but the effect is ruined the moment two people share the seat. That and, you know, trying to win people's business by humiliating them. Agency: N=5. Via Gizmodo and Animal New York.

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Topics: Europe, Health, Kiefaber, N=5
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