Psssst ... Sony PSP campaign?

Sony_psp_boy11In what appears to be a guerrilla marketing effort, chalk-like drawings of children holding or playing with large Sony PSP consoles have been popping up in a number of cities, including New York, Philadelphia, Chicago and San Francisco, according to gamer site And the Wooster Collective, a New York site dedicated to street art, has posted images currently appearing on Seventh Avenue scaffolding on its site, in addition to the one pictured here from Philly. Assuming this is an ad campaign, and not social commentary, it's the work of TBWA\Chiat\Day, which handles domestic advertising for Sony PlayStation. But while the Wooster Collective seems to like the effort, people commenting at gave it mixed reviews. One even claimed that he saw several stickers from the campaign in the bathroom of a bar he apparently works at—and complained that it took 45 minutes to peel them off the wall.

—Posted by Catharine P. Taylor

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS