PSAs try to drag kids to the Great Outdoors

The U.S. Forest Service, the Ad Council and Euro RSCG Tonic have created a PSA campaign designed to reconnect tweens with nature, even though most of them would probably prefer to kick back in Habbo or fire up the Xbox. This commercial shows why the latter might be the safer option, as the kids scream and dash through the woods while reptiles and bugs attack. Well, that's my interpretation. If a lizard climbed onto my back (this happens in the ad), I'd be screaming like a banshee. It looks like an iguana, or maybe an alligator. They thirst for human flesh! The voiceover and tagline describe the forest as the place "Where the other you lives." That's only true if the other you is Sasquatch. The campaign breaks on Saturday, which is National Get Outdoors Day. I'll be sure to stay inside.

—Posted by David Gianatasio

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