PSA equates fast food with shooting heroin
This Australian anti-obesity spot from Precinct Studios, equating junk food with another type of addictive junk, must be the creepiest PSA of its kind ever made. Mama sits at a table and calmly heats up a spoon, readies a syringe and ties off junior's arm. The youngster colors with his crayons and seems obliviously spaced out, so he's probably scored before. At the end, they chow down on burgers. Given what's in some fast food, I'd take my chances with the heroin. It's slimming!
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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