PSA equates fast food with shooting heroin | Adweek PSA equates fast food with shooting heroin | Adweek
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PSA equates fast food with shooting heroin

Junk

This Australian anti-obesity spot from Precinct Studios, equating junk food with another type of addictive junk, must be the creepiest PSA of its kind ever made. Mama sits at a table and calmly heats up a spoon, readies a syringe and ties off junior's arm. The youngster colors with his crayons and seems obliviously spaced out, so he's probably scored before. At the end, they chow down on burgers. Given what's in some fast food, I'd take my chances with the heroin. It's slimming!

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