Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When we were kids, playing a game of Mouse Trap was a joy. The Rube Goldberg machine-based game helped us understand on a basic level (through a complicated and convoluted system) the relationship of cause and effect.
As an adult, the consequences of our real-life choices can have dire effects. This PSA from Quebec's SAAQ cleverly demonstrates the cause-and-effect relationship of drinking and driving, illustrated by an intensely precise mechanical pulley system.
Take a look below at this brilliantly simple yet pragmatically tragic spot that literally shows how all the outcomes of drinking and driving are tied together.
Via Design Taxi.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in