Protect yourself in a Smutley-like sex binge | Adweek Protect yourself in a Smutley-like sex binge | Adweek
Advertisement

Protect yourself in a Smutley-like sex binge

Smutley

Talk about the elephant in the room! We're talking about condom use— and, literally, a cartoon elephant that gets, er, waylaid by a horny cat. Confused? You won't be when you watch the video below from Goodby, Silverstein & Partners for AIDES, the French non-profit that preaches safe sex. In vintage-style, black-and-white, Felix-the-cat-reminiscent animation, a character named Smutley can't keep it in his pants. The randy alley cat hits that, repeatedly, without concern for cross-species breeding. See, no condoms! A turtle, bunny, fish, pig and various sea mammals are defiled in his trot across town, set to the strains of Joan Jett's "Bad Reputation." And in a nod to all-the-rage blow-job references in ads these days, there's not one but two oral-sex scenes. So, yeah, NSFW. But kind of hilarious. The video is part of a larger Goodby campaign for AIDES with the tagline "Protect yourself" that includes comic strips, Web sites, print and outdoor. I see a rising star here in Smutley, who, the video reminds us, has nine lives to our one, so he can afford to throw caution to the wind. This guy has Hollywood written all over him. Video below is NSFW.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS